Food Fortification and Corporate Citizenship in Africa

A business, like a person, achieves its full potential through engaging with people, and thrives if the community it serves also thrives. In today's corporate environment, this expression of the African philosophy of Ubuntu is referred to as Corporate Citizenship (CC), corporate sustainability or corporate social responsibility(CSR). It is a way of doing good business.

In the food sector CC opportunities exist at all stages of the value chain, including:

• Sourcing agricultural products from sustainable producers;
• Meeting environmental and labor standards in production plants;
• Enhancing the nutritional and health benefits of the products;
• Participating in policy dialogue, and
• Reaching out to communities.

Fortification is a Corporate Citizenship strategy

Millions of Africa's people are deprived of their vitality, productivity and good health because their diets lack essential vitamins and minerals. Fortifying basic foods with these nutrients can be a vital dimension of a company's corporate citizenship strategy. A company can use fortification - a component of its core business - as the keystone of a pro-active corporate citizenship program. All over the world, from China to Venezuela, companies are waking up to the power of fortification as a tool for 'doing good' while 'doing well'.

For more on implementing fortification programs in your industry, click on the appropriate industry tab above.

For more information on Corporate Citizenship and Fortification, you can download Food Fortification and Corporate Citizenship in Africa and visit the websites listed below.